1. Introduction

This Cookie Policy explains how Dent Helen Dental Clinic (“we”, “our”, “us”) uses cookies and similar tracking technologies on www.denthelen.com.

By clicking “Accept” on our cookie banner, you consent to the use of cookies as described in this policy.

You may withdraw or modify your consent at any time via your browser settings.

2. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit a website. They help improve website functionality, analyze performance, and support marketing activities.

Cookies may be:

  • Session cookies (deleted when you close your browser)
  • Persistent cookies (stored for a defined period)

3. Types of Cookies We Use

A) Essential Cookies

These cookies are necessary for the proper functioning of the website and cannot be disabled in our systems.

They include:

  • Security-related cookies
  • Session management cookies
  • reCAPTCHA security verification cookies

These cookies do not require prior consent.

B) Analytics Cookies

We use analytics tools to understand how visitors interact with our website.

Google Analytics 4 (GA4)

Provider: Google Ireland Limited

Purpose:

  • Website traffic analysis
  • User behavior analysis
  • Performance measurement

Data collected may include:

  • IP address (anonymized where applicable)
  • Device information
  • Browser type
  • Pages visited
  • Time spent on pages

Google may process data on servers located outside the European Union.

More information:
https://policies.google.com/privacy

C) Marketing & Advertising Cookies

We use advertising cookies to measure campaign effectiveness and deliver relevant ads.

Google Ads Conversion Tracking

Provider: Google Ireland Limited

Purpose:

  • Measure advertising performance
  • Track conversions
  • Optimize ad campaigns

Meta Pixel (Facebook Pixel)

Provider: Meta Platforms Ireland Limited

Purpose:

  • Track user actions after clicking advertisements
  • Optimize ad delivery
  • Create custom and lookalike audiences

Meta may transfer data outside the EU under applicable safeguards.

More information:
https://www.facebook.com/privacy/policy/

D) Tag Management

Google Tag Manager (GTM)

Google Tag Manager itself does not store personal data directly but is used to manage and deploy tracking scripts such as Google Analytics and Meta Pixel.

4. Legal Basis for Processing

For users located in the European Union, cookies that are not strictly necessary are processed based on:

Article 6(1)(a) GDPR – User consent

Essential cookies are processed under legitimate interest pursuant to Article 6(1)(f) GDPR.

5. Data Transfers Outside the EU

Some service providers (such as Google and Meta) may process data outside the European Economic Area (EEA). Where this occurs, appropriate safeguards such as Standard Contractual Clauses (SCCs) are applied.

6. Managing Cookies

You can manage or delete cookies via your browser settings.

Most browsers allow you to:

  • View stored cookies
  • Delete cookies
  • Block third-party cookies
  • Block all cookies

Please note that disabling cookies may affect website functionality.

7. Changes to This Policy

We may update this Cookie Policy from time to time to reflect changes in legal requirements or our services. The latest version will always be published on this page.

8. Contact

If you have any questions regarding this Cookie Policy, please contact:

Dent Helen Dental Clinic
Email: [email protected]
Phone: +90540 004 35 36